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Article: OPEN LETTER: DOT.BR

OPEN LETTER: DOT.BR
2024

OPEN LETTER: DOT.BR

Por Clara Tarran
 
 

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For more than a decade, we have been building a trajectory that carries the Brazilian essence at every stage. With pioneering spirit and authenticity, we were born and live with the intention of changing the national fashion scene, valuing our own roots, in which Brazilian leather is the protagonist.

With fair and responsible production, we give life to pieces that carry with them the true Escudero essence: authorial design, excellence, legitimacy, sustainability, locality and timelessness.x Because here, we believe that such well-defined values only reinforce the message we want to convey worldwide.

Based on these principles, since 2014 we have carved out a business model with 100% national raw materials and manufacturing. Our exclusive designs began to take shape in the talented hands of small producers who, over time, have developed into large workshops. Along the way, we have researched and improved processes together in order to deliver an exceptional product, made with dedication and the utmost attention to detail.

Solid values like ours not only strengthen the production chain, but also boost local economic development.

Based on this premise, we present a new storyline: the “dot.BR” Campaign - an ode to our culture, our essence and our pioneering spirit. It's another chapter in a story that has been consolidated over time and creates ever truer bonds - both with those who consume and with those who build.

In this unprecedented moment, we intertwined our purposes with similar ones, and invited artists who carry with them essences as particular as the ones we believe in, such as Luiza and Nicole Toldi, Viola Pineider (the mind behind Arc Esthetic) and Delma Godoy.

The result is an editorial that solemnizes Brazil and all its minutiae. It's a movement that recognizes and celebrates the national market and everything it can offer us.

With each new step, there is more certainty that we are on the right track.

 

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